Marketing you can audit.

Every service itemised. Every month, a plain-English statement of what you paid and what it brought in.

LICONA
Statement 0142
Sample
Sample statement: services, what each is measured by, and starting prices
ServiceWe measureFrom
Local SEOCalls, map views£495/mo
Paid socialCost per enquiry£750/mo
WebsiteForm enquiries£2,950
Social mediaReach, replies£600/mo
Set-up fee£0
Ad spendPaid by you, direct
Your first callFree
Book a free call

A statement, not a slide deck.

On the first working day of each month you get one page: what we did, what it cost, what came back and what changes next.

LICONA
Northgate Home Services
Sample figures
Calls from Google Maps214+31
Form enquiries57+9
Ad spend, paid by you£1,140+£90
Cost per enquiry£20.00−£2.40
What we changedPaused 2 ads

Straight from your accountsEvery figure comes from your own Google and ad accounts, which you can open and check yourself.

The number we manage toWe agree one target with you, usually cost per enquiry, and report against it every month.

Every change written downWhat we changed, why, and what we expect it to do. Nothing happens off the record.

Pick one line or the whole list.

Each service has a price and a measure. Take what you need and bring in the rest later.

Get found

SEOMeasured by rankings, calls

Technical fixes, local listings and pages built around what your customers search for.

Paid search and paid socialMeasured by cost per enquiry

Google, Meta, LinkedIn and TikTok campaigns with conversion tracking set up first.

Look the part

Brand strategy and identityMeasured by recall, enquiries

Positioning, naming, logo and a tone of voice your team can actually use.

Website design and developmentMeasured by form enquiries

Fast WordPress, Webflow or Shopify sites you can update yourself.

Content and copywritingMeasured by organic traffic

Website copy, guides and case studies that give people a reason to get in touch.

Keep customers

Email marketing and CRMMeasured by repeat orders

Newsletters and automated journeys in Mailchimp, Klaviyo or HubSpot, all UK GDPR compliant.

Social media managementMeasured by reach, replies

A steady presence on the two channels your customers use most.

Know what works

Analytics and reportingMeasured by everything above

GA4 and tracking set up properly, a live dashboard, and the monthly statement on one page.

Recent work.

Hollow and Pine branded packaging, gift box and mug
Hollow & PineJob 0131Bristol

A warmer brand and a Shopify shop built around best sellers

BrandPackagingWebsite
Map with four branch pins beside a local search listing
Northgate Home ServicesJob 0132Leeds

Local SEO and Google Ads across four branches

SEOPaid search
LinkedIn post next to a calendar of sales meetings
Ashby Clarke AssociatesJob 0133Birmingham

LinkedIn campaigns that fill a sales calendar

Paid socialContentCRM
Dental practice website with an online booking panel
Marlowe Dental StudioJob 0134Cardiff

A new website that books appointments online

WebsiteCopywritingSEO

How it starts.

  1. Day 1

    A free 30-minute call

    Your business, your numbers, and which line items make sense. No hard sell.

  2. Day 5

    A written plan

    Targets, timings and prices on one page. Nothing to sign until you’ve read it.

  3. Week 4

    Work goes live

    Tracking first, then campaigns, pages or posts, each signed off by you.

  4. Month 1

    Your first statement

    What it cost, what came back and what we change next, plus a call to go through it.

Ways to work with us.

All prices exclude VAT. Monthly work runs for three months, then 30 days’ notice.

Project

from £2,500

A fixed scope and a fixed fee: a new website, a rebrand or a campaign launch.

Monthly retainer

from £1,200 a month

An ongoing team for SEO, ads, social and content, with the monthly statement and review call.

Consultancy

£650 a day

Strategy days, audits and training for in-house teams who want a second pair of eyes.

The LICONA studio: desks, a moodboard wall and plants

A small Suffolk team that shows its working.

LICONA is based in Mildenhall and works with businesses across the UK. You deal with the people doing the work, and you own every account, file and login from day one.

Sophie MarlowCo-founder, strategy and SEO
Daniel OkaforCo-founder, paid media and data

Fair questions.

What exactly is in the monthly statement?

One page: what we did, what it cost, the results against the target we agreed, and what we will change next month. We go through it with you on a short call.

How long before I see results?

Paid ads can bring enquiries within weeks. SEO and content usually take three to six months to build. Your plan will say which to expect, and when.

Is ad spend included in your fee?

No. You pay Google, Meta or LinkedIn directly from your own account, so you always see the full spend and keep the account.

Do you work outside Suffolk?

Yes, across the UK. Most meetings are on video, and we are happy to visit for kick-off workshops.

Book a free call.

Tell us a little about your business. We reply within one working day to arrange a 30-minute call, with no obligation and no sales script.

01632 960 482 Unit A, 82 James Carter Road
Mildenhall, Suffolk IP28 7DE
LICONA
Enquiry form
Free call
For example: more calls from Google Maps, or a lower cost per enquiry.

We only use your details to reply to your enquiry.